OTINEO

The Otineo Users decide when they want to watch advertisements instead of being bombarded with adverts when they are browsing the web for other purposes, and thanks to this choice they will have a positive attitude towards the presented marketing messages.They are focused on the content.

Registration Login

Otineo

The majority of Internet users perceives ads on the websites as unnecessary and troublesome. If somebody wants to buy something he usually reads independent opinions and uses shopping search engines comparing prices on the Internet. Check it.

The Otineo Users dedicate their time and give a bit of their personal information. They decide when they want to watch advertisements instead
of being bombarded with adverts when they are browsing the web for other purposes,

and thanks to this choice they will have a positive attitude towards the presented marketing messages.They are focused on the content.

The Users of the Otineo system focus their entire attention on getting acquainted with the broadcasted information, and on answering survey questions. They are the best informed.

The Users of the Otineo system collect points on the Internet which can be exchanged for rewards. They are satisfied.
Paid Content Solution

Our proposition brings together webusers accustomed to free resources on the Internet, with the necessity of financing the content published online.

The Otineo Paid Content Solution technology increases the sales of paid content without alienating the existing users.

Otineo Paid Content Solution is an alternative way (i.e. beside text -messages and on-line payments) of limiting access to content published as a part of your magazines’ websites. Instead of money the Reader pays by points that cost him nothing because he collects them in return for watching advertisements and answering survey questions.

The revenues from broadcasting advertisements can be explicitly connected with the content published. A specific “fee” in points for the one-time access to content can be equivalent to a relatively small revenue of a few pennies.

A specific “fee” in points for the one-time access to content can be equivalent to a relatively small revenue of a few pennies.

Furthermore, users do not have to pay – they only dedicate their time and give a little bit of their personal information (we may collect any information from the users in exchange for points and use all the gathered data to target advertisements and new survey questions). The content that has been already prepared for the paper edition can be reused as a source of additional revenues. The Publisher has an opportunity to publish even an entire current edition of the magazine along with all advertisements in various forms (Photograph, animation, video).
Suppliers Marketing Communication Solution

The widespread apathy towards existing formats of advertisements and other marketing messages online is one of the main reasons for seeking the innovative and non-invasive ways of the marketing communication. It is possible to put films on portals for the video presentation or to run information campaigns on community portals. However, it is hard to receive the feedback from recipients - not to mention about the two-way communication.

We offer an innovative solution of marketing communication
with supporters and customers of every brand of products that enables to develop a long-lasting bond and communication.

The customer collects points in return for getting acquainted with the information materials and answering the survey questions.
The gathered points may be exchanged for rewards – e.g. samples of brand products and original gadgets.

The information materials may be presented in any form: video, animations, photographs. It is possible to configure any market survey to the linked broadcasted materials. Every question, questionnaire form and information material may be directed to the users based on the prior responses. A self-learning database about customers and supporters has been being gradually developed and it may be exploited in the further communication with the market in any way

The flexibility of the solution results in communication that can be adapted to the needs from day to day – this is not possible to obtain in communication performed outside the company nowadays.

Otineo Paid Content Solution readily supports the process of communication to the many mini-markets which have fragmented from the mass markets.

The diverse range of customer awareness, taste or preferences requires different types of messages. Otineo helps to face the trend towards the individualisation because everybody - as a unit creating the community - wants a discrete,
individual approach.

The companies using mass marketing do not usually know too much about individual customers. OtineoRETAILERS enables multiple information gathering and ties them together into the complete image of the customer which can be used for offering appropriate goods and services with the use of adequate pricing policy and promptly. The rich, constantly updated database about customers allows one to predict their needs of customers, to localize the future buyers and to reward customers for their loyalty.
Retailers Marketing Communication Solution

We propose an innovative way of presenting the current offer on the Internet to the customers of supermarkets.
The customer willingly and regularly gets acquainted with the offer of the supermarket as he collects points which next can be exchanged for awards that encourage to purchase e.g. discount vouchers.

All the products included in the paper leaflets can be simultaneously presented in the OtineoRETAILERS System.
The information can be available in every form: advertising video, animation, photography and can be complemented by a free survey question before or after the emission.

It is possible to accurately define every question, questionnaire form and bit of information to users based on previously gathered answers.

A self-learning database about customers has been gradually developed and it may be exploited in the further communication with the market in any way.

The flexibility of the solution results in the communication that can be adapted to the needs from day to day – this is not possible to obtain in traditional way or even in Internet media.

Otineo Retailers Marketing Communication Solution offers the possibility of effectively reaching customers selected according to freely created criteria, to the suppliers of goods.
This new channel of broadcasting the advertising content directly positively reinforces the customer decision-making process to purchase and visit the supermarket.