Otineo is an innovating way of publishing advertisements on the Internet. The user initiates the process of advertisement emission and therefore he has a positive attitude towards the presented content. The user is aware of the aim of the advertisement publication and knows that the content and services available on the Internet are financed in such way. Everybody knows that nothing is for free however, it is hard to waive “something that has been always for free on the Internet”
Otineo enables also to carry out survey questions before and after the emission of video materials, animation or photographs. The questions may be targeted on the basis of all the prior collected answers. Therefore, it is possible to create the most advanced scripts of the communication with users exploiting the entire collected earlier knowledge. It is possible to conduct the communication with any flexibility, each time with exploiting the expected profile: e.g. smokers, men, aged 18-24, being interested in a football and skiing, spending this year's holidays on the Baltic sea. And in a week later use a little bit different profile e.g.: men, aged 20-30, drinking Pepsi, financially independent, practising sport.
It is possible to ask pre-selection questions directly before the emission of the advertisements and to make the broadcasting of the commercial conditional on the response given to the question by the particular user. In this way we can examine the knowledge of the brand or also an offer of the advertiser before the user watches the commercial..
Asking the questions after the ads presentation gives you a great possibility of checking, whether the user is interested in the advertised product or the service, what he has remembered from the advertisement, what feature/properties he expected from the advertised product, etc.
We will be happy to tell you more about Otineo. Please contact us by e-mail solutions@otineo.co.uk If you want to test the Otineo system without the need for the registration, we kindly ask you for filling the contact form in order to receive the active user account.